Karlsberg X-Locator

When it comes to marketing and branding campaigns, there are no limits to what businesses can do. However, in order to offer added value for new and existing customers, not only creative but also functional solutions are required. Only in this way can companies succeed in retaining customers in the long run, while rewarding fans and attracting new customers at the same time.

In order to establish a powerful customer loyalty program, it is essential to create a tool that builds customer relations in a long term.

Moreover, to offer an optimal user experience, we must ensure that no users are excluded due to their access device and that all content can be accessed easily and from anywhere they want.

Therefore, together with our partner, we developed the so-called X-locator which comes equipped with a loyalty points program. The apex of the X-locator is its location feature while the collectable loyalty points were bonuses meant to entice loyal customers.

The highlights behind it: Users can share their location with friends and thus tell them where the best parties and biggest concerts are, and the X-Credit loyalty points, which is a customer retaining tool – but for beverages!

Not only could they find and share locations, but they could also host and create a party hotspot through the locator. Besides that, interesting content on music concerts and festivals could also be accessed through the interface. To avoid invading privacy, users themselves decide when and with whom they want to share this information.

X-Credit loyalty points can be collected and redeemed on the go. Thereby, exciting rewards could also be auctioned off through the integrated auction function.

With the X-locator, we and our partner succeeded by offering authentic, creative and functional value to our client’s target group.

The campaign was a real success, which was further enhanced by the integrated sharing function for social media platforms. Loyal beer fans were thus rewarded and new customers were attracted. The customer loyalty programme, enhanced with loyalty credit points was a real game changer. As loyalty points are known for many products – this time it specifically was for beverages and the beer fans!

The wide popularity lead to the participation in multiple big events and concerts. On-site, many fan programs took place, that were previously advertised with the X-locator.

By developing four different access platforms through a website, mobile web application, iOS & Android app we made sure that all users could conveniently access the platform.