Swiss iPad Ad

In order to boost sales and improve the branding of a company, companies often use various types of campaigns.

In today’s competitive environment, however, it is essential to offer added value in order to stand out from the competition.

Therefore, the goal was to launch not only a creative but also an interactive campaign to better position the brand and boost sales.

Since people increasingly inform themselves on the go, we developed an iPad Ad for Swiss International Airlines AG together with our partner in order to achieve the common goal of boosting the company’s brand image and sales.

In the process, we integrated various interactive elements into the application: The SWISS fleet aircraft slowly approaches. Swiping over it provides interesting and exciting information, for example about the company itself, the booking classes or the airline’s worldwide route network.

By incorporating interactive elements and animations, such as videos of the fleet and its interiors, we succeeded in creating an exciting alternative to simple advertisements.

Gamification of different types of content stimulates the interest of the users and keeps them engaged with the message for extended periods of time. This enabled us to create a branding campaign in a playful way and to position the brand and its qualities in an authentic way.